ZIILD CMO
AI marketing operations · built and run by Ziild

Three people and a freelancer. Or one director and a machine.

We have sat in the CEO's chair and signed the marketing invoices. Most of the money went into producing things. Very little went into knowing what worked. So we built the department we wanted. It plans, writes, publishes and measures, every day. Your marketing director steers it in about five hours a week.

Book 15 minutes See a normal Tuesday
Ziild CMO · example day Running
06:00Scanned the national press. Two stories about your category, sent to sales.
06:30Stock check. Three products new in stores. Ads moved to those areas.
08:15Newsletter to 80,000 readers is ready. Rules checked.WAITING FOR YOUR YES
10:40New page live: "How much pasta per person?" People ask it 590 times a month. Now they get your answer.
12:00That page cut into reels and posts. Scheduled on every account.
15:00Weekly report sent to the CEO. Spend next to sales, per brand.
Month goal[YOUR GOAL]
Your time today: one yes.

Same director. Different department.

Before
Marketing director, two employees, freelancers.
  • Most of the week goes into producing.
  • A newsletter a month. Posts when someone has time.
  • Results reported as "the campaign went well".
  • Holidays, sick days and notice periods.
After
Marketing director and Ziild CMO.
5 ha week on operations. The rest goes to ideas, partners and sales.
  • Email, social, sites and ads every day, including the days nobody remembers.
  • Every pound of spend next to the sales it made.
  • Runs on Christmas Eve.
Ask Ziild CMO

Ask it what your board would ask.

This one runs on a demo wine brand. Yours would run on your own sales, stock and ad data.

Which stores do not stock our best seller?
CMO The Riesling is missing in 31 stores where similar wines sell well. Nine are in the Helsinki area. I have made the store list for your sales team, and moved ads away from areas where nobody can buy it.
Your own questions, on your own data: book 15 minutes.
Example answers from a demo brand.
For the CEO

You have paid for marketing nobody could prove.

Now every line of spend sits next to the sales it made, per brand, every month. Fewer people producing. More output. A report you read in two minutes.

For the marketing director

Let your people be creative again.

The machine does the producing, scheduling and reporting. You walk into the board meeting with numbers, not adjectives.

What it runs.

01EmailCampaigns to the full list. Follow-ups only to people who read.
02SocialReels, stories and carousels on every account. The queue refills itself.
03WebsitesRecipe, brand and campaign sites, changed by asking. Products shown where they are in stock.
04AdsGoogle and Meta spend checked against sales, not clicks.
05Shelf dataWhich stores stock you. Ads run where people can buy and stop where they cannot.
06ReportsWhat moved, what it cost, what needs a decision. Per brand, by email.

You don't buy the whole department on day one.

Start with one part. Keep it if it pays. Add the next.

STEP 01 · START HERE
Content engine Answer pages for the questions your buyers ask Google and ChatGPT. Cut into social posts, with email sign-ups. [£ PRICE] / month
STEP 02 Campaigns Ads built from that content. Live when you say yes. Stopped when they don't sell. [£ PRICE] / month
STEP 03 Store-aware ads Spend only where your product is on the shelf. Nobody else in Europe does this weekly. [£ PRICE] / month
STEP 04 The full CMO All of it, plus email, reports and sales tools. On your own server, in Claude or Teams. Scoped per company

It's a machine. It still asks.

RULE 1Nothing goes public without a yes. Emails, posts, ad spend, site changes.
RULE 2Prices, ratings and awards come from your records. Never from the model.
RULE 3Your style and the law are checked in code before anything can be sent.
RULE 4Your server, your accounts. Every action logged.
Running today

A Nordic wine and food importer. Several brands, one national retail chain, restaurants.

30+recipe and brand sites, run from one chat
80,000readers per newsletter, rules checked before every send
10 daysof video always scheduled, on every account
6× a daynational press scanned, relevant stories sent as they appear

Built by the machine. Live now.

Food and drink first. Open them, try them.
AI SOMMELIER · EN / FI / SV Winebro "Your own sommelier."
Tell it what is for dinner. It picks the wine and shows which nearby store has it on the shelf today. Try Winebro in English
RECIPE NETWORK · FINNISH 210,000+ times Google's AI answers showed our pages, last three months
Recipe sites that answer what people ask Google and ChatGPT. Every recipe pairs a wine that is in stock. 183,000 on the flagship site, 30,000 more on the new recipe sites. See rosaviinijaruoka.fi
STORE TARGETING · EUROPE 39% of areas near a store could not buy the product being advertised
One product, one German chain. We know which stores stock it, so ads run only where people can buy. See storetargeting.com
Why we built it

I have run companies. I have hired the agencies, paid the freelancers and sat through the reports that said the campaign went well. So I built the marketing department I wanted myself. Fewer meetings. More output. Numbers I can take to the board.

Pasi Sipilä, founder

Not for everyone.

If you want another agency deck, we are not your people. If a newsletter needs ten meetings, also not. If you want marketing that shows up in the numbers, book 15 minutes.

Book 15 minutes